Tourism is undergoing a significant transformation.
Everybody has heard about AI, and this shift is huge, but it is only one ground-breaking component of the great business evolution.
There are more.
The customers are changing. People want experiences, not just seats and rooms. Selling standard packages is not enough.
The technology is changing. Smartphones, online marketing, video storytelling — there's so much, and AI is the cherry on top.
The world is changing. Economies become unstable, borders get closed, visa rules change, and the weather gets unpredictable.
For professionals, it is time to imagine and evolve. Running a successful tourism business requires a new vision.
That's why I developed the EPIC framework that helps to balance the 4 main components of tourism businesses.
Tourism will keep evolving dramatically: if you want to ride this wave and grow your business mindfully, join Travelhood.