of tourism business
evolution
the great
it's time to evolve
If you are a tourism business owner,
Tourism is undergoing a significant transformation.

Everybody has heard about AI, and this shift is huge, but it is only one ground-breaking component of the great business evolution.

There are more.

The customers are changing. People want experiences, not just hotel rooms. Selling standard packages is not enough.

The technology is changing. Smartphones, online marketing, video storytelling — there's so much, and AI is the cherry on top.

The world is changing. Economies become unstable, borders get closed, visa rules change, and the weather gets unpredictable.

It's time to evolve. Tourism businesses need to be more resilient while making their places more livable. It is possible.

That's why we developed the EPIC framework that helps to balance the 4 main components of strong and positive-impact businesses.

Tourism will keep evolving dramatically: if you want to ride this wave and grow your business mindfully, join Travelhood.

The mission of Travelhood is to help tourism business owners create profitable and positive-impact businesses.

If you want to evolve your business, join us.
Alex Farlander
Founder of Travelhood
or
Tour operators, DMCs, guides, transportation providers, and everyone who work with visitor experiences
Activities, workshops, food and drinks, performances, and everyone who welcomes guests on local experiences
Hotels, glampings, airbnbs, farmstays, campings – everyone who wants to provide more than a room
Travel organizers
Experience creators
Hospitality hosts
Travelhood works best for in-destination tourism & hospitality business owners who want to grow a resilient and positive-impact business.

Our work is based on 3 principles:

  1. Create profound experiences for guests.
  2. Use tourism to create a positive impact on our places.
  3. Do what we truly love.

Travelhood is for you if you have a business such as:
Is it for you?
From Travelhood founder
With 20+ years of experience in tourism and technology, a trip around the world, a major burnout, and a Phoenix-style recovery, Alex Farlander started Travelhood as a place to share real-life lessons of building a mindful tourism business.
Travel has a great power.

It is the best way to learn about the world beyond newspaper headlines. Connect with people. Admire nature.

But tourism is a tough business. We have to manage an incredible complexity of schedules, reservations, and payments. We deal with customer expectations that aren't always realistic. We navigate the growing unpredictability of the world, from sustainability to political instability.

I've been a tourism entrepreneur for most of my life. In recent years, I have deeply studied AI and digital transformation. But learning about AI helped me to understand that the business shift is much bigger.

That's why I created Travelhood, a community and a think tank to help business owners in tourism & hospitality develop more balanced, purposeful, and profitable businesses.

I don't have all the answers, but we can find them together, sharing practical experiences. That's what Travelhood is for.

If you love travel and you want to grow stronger, more resilient, and positive-impact business, join me in this journey.

Alex
Alex Farlander
Founder of Travelhood
@alexfarlander
Including:
  • Monthly mastermind and group coaching sessions
  • Business strategy sessions on experience design, technology, and resilience
  • Travelhood events
  • Access to the private community
Join Travelhood
$39/month, $399/year, or $999/lifetime
Test your business
Start by taking a short test to get your business metrics and outline the path forward:
C
I
P
E
Our Focus:
We developed an EPIC framework, designed specially for tourism and hospitality, to help mission-driven businesses grow
  • Find the "character" no competitor can copy.
  • Turn your personal story into your brand's soul.
  • Build a brand on trust, not just transactions.
Character – develop Authenticity
Impact & Purpose – leave Legacy
  • Make your community your competitive advantage.
  • Turn your purpose into a powerful reason to buy.
  • Build a business that leaves a place better.
  • Build a business, not just a high-pressure job.
  • Turn your personal practice into a scalable process.
  • Deliver 5-star quality, every single time.
Process Maturity – ensure Quality
Experience Design – create Value
  • Escape the price war with premium experiences.
  • Design unforgettable moments, not just itineraries.
  • Turn your tour into a life-changing transformation.
Learn where your business is on the EPIC scale by taking a short test
Our Method
We connect mission-driven tourism founders to share experiences and find business solutions
Monthly Strategic Sessions
Once a month, you will participate in gatherings of the private mastermind groups with diverse entrepreneurs to talk about the most important things for your businesses and evolve together.
Build quality connections and grow together
Peer-to-peer Connections
Every week, you will receive a recommendation to connect with a fellow member of the community. Follow each other on social media, have a virtual coffee, grow your network, and inspire each other.
Expand your network worldwide and learn from each other
Business Expeditions
On TRAVELHOOD business expeditions, you will visit leading tourism & hospitality entrepreneurs, see behind the scenes of their businesses, go on special experiences, and make life-long connections with like-minded people
Visit awesome places and get inspiration for new achievements
+ brainstorms, masterclasses, and other online events
In the club, you'll be able to join private club events, where community members share their experiences, learn from each other, make new connections, and get more energy.
Keep your energy high and learn from the experience of others
Reviews
What other travel entrepreneurs said about our events:
  • "a welcoming, thoughtful and safe space for mutual sharing and respect!"
    Values-driven adventure leader
  • "great to share more sustainability stories and ideas!"
    Responsible Travel Marketer
  • "A wonderful way to start the morning"
    Travel Writer, Journalist, Content Creator
  • "I'm excited about the next gatherings!"
    Adventure Travel professional | Sustainability Advocate
  • "great to hear everyone's unique stories and the roles we can play to transform travel for good"
    EDF Climate Corps Fellow 2023
  • "I'm grateful for the many new ideas and leads"
    CEO at Matsu Global
Business Expeditions
Visit incredible places, meet inspiring people, and build a better business
Inspirational tour for travel professionals
Take part in some of the most innovative tours in the world
and learn from founders about how these tours are made.
Northern Italy / Oct’25
Inspirational experience for the leaders of regeneration
Join The Gathering: the main regenerative event of the year in Mexico to connect with incredible nature of Yucatan, share experience with changemakers, and get a dose of inspiration
Yucatan / Nov’25
Build the EPIC tourism business with the power of community
Kurkurek, 3.980
Maashei, 4.173
Ak-Turu, 4.044
Alex, 0.00186
© 2025 Travelhood Ltd.
with 💚 to 🌍