With 20+ years of experience in tourism and technology, a trip around the world, a major burnout, and a Phoenix-style recovery, Alex Farlander started Travelhood as a place to share real-life lessons of building a mindful tourism business.
Travel has a great power.
It is the best way to learn about the world beyond newspaper headlines. Connect with people. Admire nature.
But tourism is a tough business. We have to manage an incredible complexity of schedules, reservations, and payments. We deal with customer expectations that aren't always realistic. We navigate the growing unpredictability of the world, from sustainability to political instability.
I've been a tourism entrepreneur for most of my life. In recent years, I have deeply studied AI and digital transformation. But learning about AI helped me to understand that the business shift is much bigger.
That's why I created Travelhood, a community and a think tank to help business owners in tourism & hospitality develop more balanced, purposeful, and profitable businesses.
I don't have all the answers, but we can find them together, sharing practical experiences. That's what Travelhood is for.
If you love travel and you want to grow stronger, more resilient, and positive-impact business, join me in this journey.
Alex