Hi, I am Alex โ an award-winning tourism and technology entrepreneur.
For over 20 years, I have worked at the crossroads of travel and tech: leading trips across 40+ countries, organizing international conferences, guiding corporate digital transformations, and competing in global hackathons.
After all these experiences, I understood that successful tourism business requires navigating in multiple business directions. It is simply not enough to only be sustainable, or only be a great experience designer, or only be a bright business mind. Instead, you need to find the balance between creativity, productivity, positive impact, and authenticity. 
That's why I created the EPIC Framework โ a practical roadmap to help tourism business owners grow mindfully, sustainably, and with lasting impact.