Travel has a huge potential to contribute to a better world.
We also have a lot of problems within our industry, so before thinking about a better world, we need to become better ourselves. But what does it even mean?
If we want to have a positive impact, we need to figure out many questions HOW.
- How to grow the business while reducing its negative environment impact?
- How to match our own (often quite strict) ethical standards?
- How to make a living at the same time?
- How to maintain a business transparency in this harsh reality?
- How to balance between utopian dreaming and nothing-personal-just-business?
- How to raise funds to a business that pro-nature and not profit-maximizing?
- How to inspire travelers to care about their behaviour?
- How to deal with sensitive issues, like travel to war-raging or colonised nations?
- How to react to greenwashing competitors?
- How to unite people from the opposite edges of polarised worldviews?
- How to create an impact that's big enough to make a difference?
- How to make it happen within a reasonable timeframe before we hit another wall?
Probably, you also have many questions – and if you don't, you definitely will have them soon.