The concept of "Journey Design," as presented in the course, seems to draw from several established ideas and repackages them in a new framework. Here’s a breakdown of potential influences and the originality of this approach:
1. **Experience and Transformation Economy**: The progression of economic value discussed in the course, which includes commodities, goods, services, experiences, and transformations, is a well-known theory articulated by Joseph Pine and James Gilmore in "The Experience Economy." Journey Design builds on these ideas, emphasizing the design of transformative experiences.
2. **Design Thinking and User Journey Mapping**: The idea of designing experiences around the user's journey is common in design thinking and customer experience fields. These disciplines focus on understanding user needs and creating meaningful interactions, which are central to Journey Design.
3. **Hero’s Journey and Personal Development**: The course also draws on the Hero’s Journey model from mythology and psychology, as popularized by Joseph Campbell. This narrative framework has been used in storytelling, personal development, and coaching for decades.
4. **Organizational Development and Change Management**: Concepts of guiding organizations through transformations, focusing on employee development and cultural change, are well-established in organizational development literature.
5. **Integration of Multiple Disciplines**: While the underlying theories are not new, the originality of Journey Design lies in its integration of these varied ideas into a cohesive framework aimed at creating impactful journeys across different sectors, including business, education, and personal growth.
In essence, while the individual components of Journey Design draw from established theories and practices, the unique contribution might be in how these elements are combined and applied across diverse contexts. The course attempts to offer a holistic and versatile framework that can be tailored to various professional and personal development scenarios, making it a new interpretation of existing concepts.