Introduction to Journey Design
Get to know the art and craft of creating meaningful experiences and lasting impacts across business, education, and personal growth.
Available immediately
2-3 hours
Free or $49
Welcome to Journey Design:
An introduction online course to an innovative framework that combines the best of travel, transformation, and design thinking. Whether you're an entrepreneur, educator, or transformational leader, this course unlocks new ways to engage and inspire.
  • Discover the principles of experience and transformation economy.
  • Gain practical tools for designing impactful journeys.
  • Learn how to cultivate long-term relationships with customers and your team members.
  • Apply journey design across various contexts including business, education, and personal development.
From the course creator
Alex Farlander, founder of Travelhood and Geographic
Hi, and welcome to the Introduction to Journey Design course.

If you work in travel, education, or organization management, this course will give you an overview of how to design long-lasting customer journeys and business development plans.

Whether you design tours, study courses, organization transformations, or employee development plans, this 2-hour course will give you inspiration and show interesting tools and frameworks.

This is the first on-demand course we've done in Travelhood, and I'll be very happy to hear your feedback.

I am looking forward to connecting with you on this Journey,
Alex
Introduction to Journey Design
- Understanding the concept of journey design and its relevance.
- Course logistics and expectations
- Determine if journey design is appropriate for your profession or business.
- Practical applications in various fields such as positive impact tourism, business leadership, and personal development.
3 videos, ~10 minutes
Foundations of Journey Design
- Insight into Alex's personal and professional journey that shaped the course.
- Breaking down the journey concept across different industries.
- Real-life examples of journey design implementation in travel and digital transformation.
3 videos, ~35 minutes
Frameworks and tools for Journey Designers
- Exploring how products evolve and how journey design integrates with economic paradigms.
- Understanding customer psychology and how it influences journey design strategies.
- Components and transformative potential of effective journeys.
- Tools and frameworks for practical journey mapping and design.
4 videos, ~40 minutes
Common mistakes of Journey Designers
- Identifying and overcoming common challenges in journey design.
1 video, ~15 minutes
Next Steps, Feedback and Conclusions
- Further opportunities for in-depth engagement and real-world application.
- Encouraging participant feedback for continuous improvement.
1 video, ~10 minutes
During the 2-hour-long course
(plus some time for no-homework questions),
you will get a holistic view of Journey Design,
learn about its practical applications,
understand economy and psychology,
briefly familiarize yourself with the main navigation tools,
and get to know the common mistakes of journey designers
Course Map
Engage, Reflect, and Apply
Between each module, engage with thought-provoking questions designed to activate your thinking and connect course concepts to your projects. These questions are crafted to spark creativity and encourage application in your unique context.
What our students say ❤️
Nothing yet! You have a unique chance to be among the first students.
Here are some great quotes instead:
  • Rainer Maria Rilke
    The only journey is the one within.
  • Henry Miller
    One’s destination is never a place, but a new way of seeing things.
  • Dutch Proverb
    He who is outside his door has the hardest part of his journey behind him.
I asked ChatGPT to read through the course
and give feedback
Here's what it says:
The Investments
You can embark on this adventure for free in exchange for your valuable feedback.

If you'd like to give back and support our mission, consider a $49 contribution – you can do it after the course if you are happy:)

Time investment: 2-3 hours, I suggest doing it in one take.
Free
in exchange for feedback
for the limited time / first students
Start your Journey
Meet Alex
Founder of Travelhood and Geographic
A seasoned travel organizer and entrepreneur, who has led expeditions across the globe and guided organizations through transformational change. His expertise lies in unlocking the potential of journey design to create meaningful connections and sustained growth.
Meet Alex
Founder of Travelhood and Geographic
A seasoned travel organizer and entrepreneur, who has led expeditions across the globe and guided organizations through transformational change. His expertise lies in unlocking the potential of journey design to create meaningful connections and sustained growth.
Popular Mysteries and Reveals
In the boring world aka Frequently Asked Questions
  • Q:
    How long does it take?
    A:
    Less than 3 hours, depending on the time you spend on questions in between videos. 2 hours of videos + time for no-homework assignments to inspire you to move forward.
  • Q:
    Who is this course for?
    A:
    This course is ideal for travel professionals, but also for entrepreneurs, educators, transformational leaders, and anyone interested in creating impactful experiences.
  • Q:
    What can I expect from the course format?
    A:
    The course includes video lessons mixed with no-homework questions to enhance learning and application.
Start the Journey
Free
in exchange for feedback
for the limited time / first students
Start your Journey