With this question, I went on the task of studying the experience of international travel companies. Those who say they are sustainable, pro-nature, bla-bla-bla.
And I discovered that this is mostly bla-bla-bla.
If you look into the tour portfolio of most international tour operators who claim to be “sustainable”, you see the same problems –
- too many domestic flights,
- too shallow dive into the place,
- generic experiences (central squares, big churches, international hotels),
- and many other problems.
Things that made me depressed in my business 10 years ago are regular business practices for big tour operators.
They say “That’s what our customers want, so if we stop, we go out of business”.
So after 10 years of studying the international travel industry, I can sum up my observations in three simple words: